How Clubs Queensland Saved 100s of Hours of Manual Labor

19 May is the inaugural World Fair Play Day. This UN-recognised day is "a celebration dedicated to promoting sports practiced in the spirit of friendship, solidarity, tolerance, inclusion, and non-discrimination."

This message certainly resonates with Clubs Queensland, the foremost representative body for more than 1,200 registered community clubs across Queensland, Australia. The organisation champions the industry by advocating against unfair practices, offering member services, and fostering growth through mentorship and engagement.

But Clubs Queensland faced some membership management struggles:

• Their website was not user-friendly. Plus, it required IT help for content updates, which slowed down the process.
• Event registration and payment processes were overly complex. This forced members and sponsors to depend heavily on Queensland staff for assistance.
• Staff were bogged down by having to manually address basic inquiries and help requests. This was a particular issue for the Workplace Relations and Compliance department. Staff had less time for mission-critical tasks like processing work court cases.

These manual processes, an outdated website, and lack of self-service options were major issues. They limited sponsor and member engagement, increased the staff's workload, and diverted focus from strategic initiatives.

In honor of World Fair Play Day, let's celebrate Clubs Queensland's digital transformation that helped drive their mission.

3 Impactful Changes to Membership Management at Clubs Queensland

Launching a website that non-IT staff can edit

The new, modern, and user-friendly website benefits both staff and members. The engaging interface and wealth of resources keep members coming back.

And with a much simpler back end, non-IT staff members can easily create and edit various website features. This allows the organisation to make changes faster, without having to rope in IT to help.

Read our tips for a member-friendly website, like using a consistent layout and personalising the content.

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Self-service portal for members

Similar to Amplify Alliance and the Canadian Cardiovascular Society, Clubs Queensland created a user-friendly interface with self-service features for members and sponsors. This put more control in the hands of users and enhanced engagement. Not to mention, it greatly reduced the number of requests staff had to contend with. A smoother experience for all.

Related article from the iMIS Blog: Why Association Members Love a Self-Service Portal

Automating event registrations and sponsor invoicing

Automation significantly reduced the manual tasks that staff had to complete. Now they have more time to focus on their members and their mission.

Want to automate processes but not sure where to start? Check out our article, Streamline and Automate Your Membership Management. We show you the six steps to automate a process, along with recommended automation tools.

The Bottom Line

This holistic upgrade made operations much more efficient. In fact, the digital transformation saved the organisation 100s of hours of manual labor. And, importantly, it also enriched the sponsor and member experience.

Kerri Hutchison of Clubs Queensland accepts a Great Things Award at Discovery 24 with ASI's Paul Ramsbottom, Managing Director (Asia-Pacific)

Clubs Queensland + iMIS

Read the full Clubs Queensland case study

3-Minute Video Tour

iMIS fuses database management and web publishing into a single, easy-to-use platform.

A membership management platform that knows your members & supporters. Manage member portals, special-purpose microsites, or your entire public web presence.

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