Each year, we gather valuable input from membership and association professionals around the world in an effort to uncover the membership trends affecting you. This year’s 8th annual Membership Performance Benchmark Survey focuses on key technologies and digital transformation strategies and potential impacts on the member journey from acquisition to engagement to retention.
New this year: We’ve added a new optional question about the generation you identify with: Gen Z, Millennial, Gen X or Baby Boomer. This way we can share insights in the final report about how the various generational groups may differ (or don’t) in how they feel about key issues and priorities.
The benchmark survey is designed to take approximately 7-8 minutes to complete, and you have the option to include your email address at the conclusion of the survey to sign up for an advance copy of the findings in early 2023. All response data is kept confidential and is only reported in aggregate form. We thank you for your participation in helping to benchmark membership performance.
Previous Findings: 4 Trends Affecting Associations & Membership Organizations in 2022
In the previous 2022 survey findings, we discovered the following four trends affecting associations and membership organizations:
- Associations were exploring new technologies: More than 55% of survey respondents were looking at new systems to manage their member data and 34% stated that they would be looking for a new system within the next year.
- Engagement plans were impacting membership performance: Of those with a member engagement plan, 52% increased member retention
- Year-round mobile app adoption is growing: 35% of participants were looking into year-round apps instead of one-time use mobile apps.
- Retention is the top priority in 2022: Increasing retention was the #1 priority for survey participants in 2022. This was a very good sign because not long ago, attracting new members was the key objective.
Participate in the 8th annual Membership Performance Benchmark Survey to share your experiences and help uncover trends affecting your peers. All participants have the option to receive an advance copy of the findings, to be released in early 2023.