Now Open: Participate in the 9th Annual Membership Performance Benchmark Survey

We’re excited to announce that our 2024 Membership Performance Benchmark Survey is live and we’d love to hear from you! Take 7 minutes to help us uncover the latest association and membership trends.

What is the Membership Performance Benchmark Survey?

Every year for the past 8 years, we’ve been gathering valuable input from membership and association professionals around the world to uncover the membership trends affecting you. Your insights are crucial to finding association industry trends in membership engagement and retention levels, digital transformation, generational priorities, and more.

New this year: Help us learn how associations will use Artificial Intelligence (AI) in 2024.

Pages from the 2023 Membership Performance Benchmark Report

What’s In It for You?

The benchmark survey takes approximately 7 minutes to complete and closes on Wednesday, November 22, 2023. As a special thank you for participating, we’re offering the following to those who provide their email at the end of the survey:

• A complimentary advance copy of the survey findings in early 2024
• A $10 Amazon gift card (only for the first 50 participants)

All response data is kept confidential and is only reported in aggregate form.

What Did We Learn from the 2023 Report?

The 2023 survey report was loaded with association stats and strategies your peers are using to successfully improve new member acquisitions, engagement, retention, and overall performance.

Make Your Voice Heard in Our 2024 Survey

Participate in the 9th Annual Membership Performance Benchmark Survey to share your experiences and help uncover trends affecting your peers. All participants have the option to receive an advance copy of the findings, to be released in early 2024.