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Now Open: Participate in the 9th Annual Membership Performance Benchmark Survey

Take 7 minutes to help us uncover association trends in member engagement, Artificial Intelligence, digital transformation, and more.


We’re excited to announce that our 2024 Membership Performance Benchmark Survey is live and we’d love to hear from you! Take 7 minutes to help us uncover the latest association and membership trends.

Take the Survey

 

What is the Membership Performance Benchmark Survey?

Every year for the past 8 years, we’ve been gathering valuable input from membership and association professionals around the world to uncover the membership trends affecting you. Your insights are crucial to finding association industry trends in membership engagement and retention levels, digital transformation, generational priorities, and more.

New this year: Help us learn how associations will use Artificial Intelligence (AI) in 2024.

Sample pages from the 2023 Membership Performance Benchmark Report that cover top challenges and strategies to win back lapsed members.Pages from the 2023 Membership Performance Benchmark Report

 

What’s In It for You?

The benchmark survey takes approximately 7 minutes to complete and closes on Wednesday, November 22, 2023. As a special thank you for participating, we’re offering the following to those who provide their email at the end of the survey:

  • A complimentary advance copy of the survey findings in early 2024
  • A $10 Amazon gift card (only for the first 50 participants)

All response data is kept confidential and is only reported in aggregate form.

$10 Amazon gift card

Take the Survey

What Did We Learn from the 2023 Report?

The 2023 survey report was loaded with association stats and strategies your peers are using to successfully improve new member acquisitions, engagement, retention, and overall performance.

Retention remained steady for 46% of participants while 31% increased their rates. Source: 2023 Membership Performance Benchmark Survey by iMIS
30% of survey respondents reported that they added new members in the past year. Source: 2023 Membership Performance Benchmark Report by iMIS.
Association executives' main concern is enhancing member engagement.
For organizations using this strategy, 30% reported an increase in event/webinar attendance and 27% reported increase in annual conference attendance

 

 

Make Your Voice Heard in Our 2024 Survey

Participate in the 9th Annual Membership Performance Benchmark Survey to share your experiences and help uncover trends affecting your peers. All participants have the option to receive an advance copy of the findings, to be released in early 2024.

Participate in the 9th Annual Membership Performance Benchmark Survey

Take the 7-minute survey

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