Union
Laser Focus on Retention: The Easiest Way to Grow Membership
Discover six easy ways you can ensure member value and guarantee membership growth by prioritizing member retention strategies.
Take 7 minutes to help us uncover membership trends in member engagement, retention rates, digital transformation, and more.
We’re excited to announce that our 2025 Membership Performance Benchmark Survey is live and we’d love to hear from you! Take 7 minutes to help us uncover the latest association and membership trends.
What is the Membership Performance Benchmark Survey?
Every year for the past 9 years, we’ve been gathering valuable input from membership and association professionals around the world to uncover the membership trends affecting you. Your insights are crucial to finding association industry trends in membership engagement and retention levels, digital transformation, and more.
Pages from the 2024 Membership Performance Benchmark Report
What’s In It for You?
The benchmark survey takes approximately 7 minutes to complete and closes on October 31st, 2024. As a special thank you for participating, you'll be the first to receive an exclusive, early release of the survey findings—delivered straight to your inbox in early 2025.
To receive the advance copy, please include your email at the end of the survey. All response data is kept confidential and is only reported in aggregate form.
What Did We Learn from the 2024 Report?
The 2024 survey report was loaded with association stats and strategies your peers are using to successfully improve new member acquisitions, engagement, retention, and overall performance.
Make Your Voice Heard in Our 2025 Survey
Participate in the 10th Annual Membership Performance Benchmark Survey to share your experiences and help uncover trends affecting your peers. All participants have the option to receive an advance copy of the findings, to be released in early 2025.