Association
Top Takeaways from the 2025 Membership Performance Benchmark Report
Discover the top 5 insights from our 10th annual report on member retention, engagement, and growth.
The 2026 report covers trends in membership growth and engagement, causes of attrition, tech investments, revenue opportunities, and more.
Alexandria, Va., Jan. 15, 2025 — Advanced Solutions International (ASI), a leading global provider of cloud software and services for associations and non-profits, and the developer of iMIS® Engagement Management System, announced the release of the 2026 Membership Performance Benchmark Report by iMIS. The 11th annual global report is now available for download at imis.com/benchmark-report.
The 2026 iMIS survey was conducted in late 2025 and collected insights from more than 400 association and membership professionals across the United States, Canada, Europe, the Middle East, India, Africa, and the Asia-Pacific region. This year’s report covers trends in membership growth and engagement, causes of attrition and re-engagement strategies, tech investment plans, non-dues revenue opportunities, key performance metrics, and actionable insights.
Key findings from the report include:
- 71% currently have or plan to invest in membership management software.
- Retention increased or plateaued for three in four organizations, while only 15% experienced a decline.
- 70% believe that email is a top method to recoup lapsed members.
- 38% increased member engagement, and 43% held engagement rates steady.
- 36% are extremely confident about future growth and sustainability, increasing from last year’s 25%.
- The top goal remains to increase engagement.
- The top challenge is inadequate integration between member management systems and their corresponding websites.
“Membership organizations are adapting to rapid changes in technology and member expectations,” said Debbie Willis, Vice President of Global Marketing at ASI. “This year’s benchmark report provides actionable insights to help associations and non-profits strengthen engagement, optimize their tech stack, and position themselves for sustainable growth in 2026 and beyond.”
ASI will host complimentary webcasts to review the survey’s findings. Association and non-profit professionals are invited to register for the following sessions.
- North America/Europe: Feb. 18, 2026, 11:00 a.m. to noon EST (register).
- Asia-Pacific: Feb. 19, 2026, 11:00 a.m. to noon AEDT (register).
About ASI
Advanced Solutions International, Inc. (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI’s innovative suite of constituent engagement solutions helps clients digitally transform their organizations, streamline operations, and grow revenue by leveraging proven industry best practices and expertise. The company’s portfolio includes iMIS® for association and non-profit management, TopClass for learning management, OpenWater for application and review management, and Clowder® for year-round mobile app management. Learn more at www.advsol.com.