Discover this year's top tech investments, like membership and website management platforms, and learn how they boost engagement and streamline operations.
The 2025 Membership Performance Benchmark Report is here, and it offers valuable insights into the technology investments shaping the future of membership organizations. The report provides a comprehensive overview of membership trends, including the top tools and platforms for 2025.
Associations, unions, and non-profits plan to adopt these technologies to boost engagement, streamline operations, and deliver exceptional member experiences.
Let’s explore the key takeaways and what they mean for your organization’s tech stack.
Data from our 2025 Membership Performance Benchmark Report
68% of survey respondents indicated they’ll be investing in AMS/CRM/Membership Management Software platforms in 2025.
It’s no surprise that this continues to top the list. These systems are the backbone of modern membership organizations. A strong platform streamlines data management, automates workflows, and enhances the overall member experience.
If your organization is considering a new association management platform, don’t miss our whitepaper, The Ultimate Guide to Association Software to learn how to enhance your tech stack.
Coming in at #2, half of respondents plan to invest in CMS/Website Management this year.
Your website is often the first point of contact for potential members, making content management systems (CMS) a critical investment. A robust CMS empowers organizations to deliver dynamic, engaging content while maintaining seamless navigation. By prioritizing website management, associations can enhance their online presence and better connect with their audiences.
Flexible web development tools enable non-technical staff to easily add and edit their own websites with easy access to iMIS data. This makes iMIS an ideal platform for organizations aiming to boost their online presence and operational efficiency.
As hybrid events and virtual meetings remain staples, video conferencing platforms like Zoom and Teams are essential for maintaining engagement. These tools ensure that associations can reach their members, no matter where they are, while fostering meaningful connections through webinars, training sessions, and live discussions.
Learning Management Systems play a pivotal role in professional development and continuing education. Offering certifications, on-demand courses, and interactive learning opportunities, they help organizations deliver value to their members while fostering skill development.
Want to explore LMS platforms further? Check out The Ultimate Guide to LMS Selection & Implementation from TopClass for actionable insights.
While membership management, CMS, video conferencing, and LMS platforms dominate the spotlight, other tools are also making waves. These include:
💬 Collaboration Software (37% of respondents): Enhancing team productivity and internal communication.
🤖 Artificial Intelligence (34% of respondents): Personalizing member experiences and optimizing operations.
📱 Mobile Apps (27% of respondents): Creating on-the-go access for members. Learn more with Clowder’s Launching Your Association's Mobile App guide.
📢 Advertising Management (15% of respondents): Streamlining ad placement and campaign tracking.
🏆 Abstract/Award Management (12% of respondents): Simplifying awards programs and application processes. See OpenWater’s Ultimate Guide to Awards Management for more.
These tech investments signal a strong shift toward enhancing digital engagement, streamlining processes, and delivering value-driven member experiences. As your organization evaluates its tech stack, consider how these tools can help achieve your strategic goals and stay ahead in a competitive landscape.
By staying informed about the latest trends and making strategic investments, you can position your association, union, or non-profit for long-term success. For more insights on improving performance, be sure to dive into the full 2025 Membership Performance Benchmark Report.
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