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Take a Step Back to Move Forward...with ‘The 3 Rs of Membership’

Join us for our 3-part educational webinar series on driving sustainable growth through the membership journey: onboarding, engagement, and renewal.

When was the last time you took a step back and evaluated your members’ entire journey at your association? Equip yourself with the knowledge you need to better attract, engage and retain your members through this best practice webinar series, designed to drive sustainable membership growth.

The 3 Rs of Membership

Our 3-part educational webinar series for the Asia-Pacific region will guide association executives on each leg of the membership journey to uncover opportunities, identify weaknesses and actionable steps to improve your members’ journey with you. This series is presented by Paul Ramsbottom, Managing Director Asia-Pacific.

Earn up to 3.0 CAE credit hours by attending this complimentary educational series. *Attendees receive 1.0 ASAE CAE credit for each webinar in the series.*

Part 1
Recruit: Ensuring Your Member Onboarding Journey Gets Results

5 June at 1pm AEST



Part 2
Retain: Mastering Engagement Scoring & Personas

10 July at 1pm AEST



Part 3
Renew: Is Your Member Renewal Journey Magical or Miserable?

14 August at 1pm AEST






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The First R: Recruit

Ensuring Your Member Onboarding Journey Gets Results

A clear and engaging member onboarding strategy is your best member retention tool and fundamental to your association’s continued success. 

Join the first webinar in this educational series to learn how to create a defined onboarding journey, aligned to your strategy, that delivers a personalised and frictionless experience for the new member journey.

At this webinar, we’ll review the following steps in the member onboarding journey: 

  • Aligning your member onboarding journey goals with your strategy 
  • Driving personalisation 
  • Actively adjust journey execution to meet expected outcomes

Join us on 5 June at 1pm AEST




The Second R: Retain

Mastering Engagement Scoring & Personas

Scoring member engagement is critical in any plans to measure and increase engagement for a modern association. 

With measurement and evaluation tools now accessible to associations of all sizes – scoring engagement gives the opportunity to better use your data to inform engagement strategies and drive organisational improvement. 

The second topic in ‘The 3 Rs of Membership’ educational webinar series showcases the importance of member engagement scoring. You’ll learn how to define an engagement scoring strategy for your association that supports your organisational goals, including: 

  • Identify and nurture future committee volunteers and leaders 
  • Encourage more activity in programs 
  • Enhance loyalty, including fostering competition

Join us on 10 July at 1pm AEST


Icons-_AutomaticUpdates The Third R: Renew

Is Your Membership Renewal Journey Magical or Miserable? 

During these most challenging times for associations, it’s important for Association leaders to step into their member’s shoes and see things from their perspective. You might just be horrified by your membership renewal process!  

The series wraps with a focus on your members’ journey through membership renewal. Explore how to draw insights from your data, use personalisation and automation to create a compelling, cohesive and frictionless member experience through the renewal process – and unlock a deeper understanding of the journey members go through to engage with your association and renew. 

We’ll review the following steps in the member renewal journey:  

  • Confidence in your data to inform decisions  
  • Driving personalisation  
  • Using automation to direct the next steps 
  • Tracking and measuring the execution

Join us on 14 August at 1pm AEST


Are You Ready to Take a Step Back?

By taking a step back to examine the total membership journey, you will equip yourself with the knowledge you need to better attract, engage and retain your members. Make plans today to join us, plus earn up to 3.0 CAE credit hours* by attending our complimentary educational series.

The 3 Rs of Membership

Our complimentary best practice educational webinars on ‘The 3 Rs of Membership’ are designed for membership and association executives seeking to achieve sustainable membership growth and improved organisational performance. 


*iMIS by ASI is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this Executive Gathering may be applied for 1.0 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit 

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