4 Tried-and-True Ways iMIS Can Boost Member Loyalty and Retention

Poor member loyalty and retention means continually expending resources on introducing new members while dealing with high member churn rates. But good membership, with loyalty as the foundation, enables you to enjoy the benefits of promoting your association and growing your constituent base conveniently.

You cannot buy loyalty, but rather, you have to build it over time, showing your members you care about their growth and consistently value them. With its platform specifically suited to facilitate your association’s growth, iMIS can help you do exactly that.

“What you can’t buy is the loyalty that comes through our dedicated crewmembers.”
— David Neeleman

Why Is Member Engagement Important?

Engaging your members is essential to keeping your community active. Remarkable member engagement ensures your members constantly interact in your association, driving them to tell their friends about your association and increase memberships. Acquiring new members can cost you seven times more than retaining old ones without a solid loyal membership.

iMIS is packed with features to improve your members’ experience and build a sustainable, interactive relationship within your association that fosters more members. Regardless of the size of your organization, this engagement management system ensures that you can keep track of all your members effectively and develop more engaging service offerings and events.

How iMIS Fosters Engagement To Increase Member Loyalty

From its scalable contact management to its workflow automation, iMIS can boost member loyalty with its dynamic features. Fostering member loyalty in your association does not require that you spend enormous amounts of money on marketing ads or campaigns. Instead, you must consider your members’ experience in engaging with your association.

1. Improves Your Member Onboarding Process

First impressions count. This cannot be understated, especially when onboarding new members into your association. People tell their loved ones their meaningful experiences — both the good and the bad. Hence, ensuring your new members enjoy their onboarding gets them to motivate their friends to join your association, increasing your membership base.

Common mistakes to avoid when onboarding new members:

• Making the process too complex to understand
• Telling your organization’s story in an unappealing way
• Sending a vague, generic message to all members
• Falling to follow up at the end

iMIS helps you avoid such mistakes and enables you to personalize your messages to make new members feel more connected to your organization’s mission.

Get more tips on how to create a personalized and frictionless onboarding journey with the recorded session, "Recruit: Ensuring Your Member Onboarding Journey Gets Results".

2. Makes Your Renewal Process Straightforward

Measuring your membership renewal data helps you get crucial feedback regarding engagement. Addressing why people are canceling their membership can help you increase member retention. You can also collect feedback on why people renew their membership and how to make renewal easier.

Renewal processes that are too lengthy or complicated can deter members from starting. Streamlining the process to make it straightforward with a completion period of a few minutes enables members to carry out the process without much hassle. You can automate the renewal process for more convenience, making it recurring so that customers only need to input their payment information once.

Dive deeper with our article, Membership Renewals: 3 Strategies for Sustainable Association Growth.

3. Helps You Plan Highly Interactive Events

Members love events that bring the community together to have fun, valuable experiences. Such events facilitate bonding and build loyalty within the organization. Include activities like team-building games and interactive sessions on exciting topics in your industry to drive member engagement and participation. These events should also include time slots for networking to foster communication among members.

The majority of event planning is building a clear and concise agenda that will give your members a remarkable experience. iMIS helps to spread the word about the event to your members with its efficient contact management systems, which you can use to schedule event reminders.

Bring in more attendees to your event with tips from this article: Creating a Strong Call-to-Action for Association Event Marketing.

4. Enables You To Provide Robust Member Benefits

Among the reasons that members stick with an association is because they enjoy the benefits or advantages of being part of that association. While exclusivity matters, members also highly value perks beneficial to their current needs. An excellent example of such benefits includes discounted prices of courses for members who are trying to improve their skills.

These benefits show members that you appreciate them for being a part of your organization. A community culture that shows members that they are valued fosters loyalty.

Solve the member loyalty puzzle with the article, 6 Proven Ways to Increase Member Loyalty.

Take Full Advantage of iMIS to Enhance Your Membership Organization

With iMIS, strengthening your members’ engagement is uncomplicated. Intuitive Business Concepts (IBC) enables you to fully maximize the robust features of iMIS so that you can efficiently address your organization’s needs. We provide comprehensive support to help you implement iMIS to enhance your team’s productivity and grow your revenue. For seamlessly integrating iMIS into your processes, we also offer technical assistance, staff training and personalized reports to monitor progress. Contact us today to learn more about how iMIS can help you build an association of loyal, lifetime members.

Editor's Note: This post was originally published on the iMIS Blog in October 2022 and has been updated for freshness, accuracy, and comprehensiveness.

This article was originally published on IBC's website and has been republished with permission. 

About IBC: At IBC, we have a deep understanding of the critical business needs and processes specific to associations, non-profits, and unions. We ‘get’ your culture, your goals, and what drives you, too. Focused exclusively on and dedicated to delivering the most effective AMS, LMS, and Cloud Financial Software for our clients, we’re well-versed in identifying and applying the integration techniques that will save you time and money. Since 2001, our cutting-edge products, unparalleled responsiveness, and award-winning services have helped organizations like yours increase their operational and financial performance by leveraging best practices and proven solutions. For more information about IBC, please visit the website at www.ibconcepts.com or call 443.603.0215.