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Beth Arritt, MBA/MKT, CiP

Beth Arritt, MBA/MKT, CiP President & CEO The Arritt Group Beth Arritt is a marketing and branding expert with over 25 years of experience of helping businesses create and strengthen their brands. Her expertise spans across diverse industries like puzzles and games, training, education, software, healthcare, aviation, and more. She’s worn many hats throughout her career, including event management and web development. She's also a passionate educator, having served as an adjunct professor of marketing at Marymount University in Arlington, Virginia. In addition to her work as President & CEO of The Arritt Group, Beth is a board member for NiUG Asia Pacific, where she helps drive marketing strategy for the association. She also brings her innovative ideas to the table as the co-chair of the Marketing and Member Engagement committee for NiUG International. And she’s the brains behind the Association Marketing Pros newsletter and the Association Toolbox podcast, helping associations and nonprofits expand their ideas about marketing, branding and technology and explore the future of associations. Beth's passion and expertise have earned her numerous awards, including two Top Digital Marketer of the Year awards.

Stories by Beth


Don't Let Your Database Become a Haunted House

If your database is full of cobwebs and dusty old records, you might have a real horror show on your hands. Let's keep your system clean year-round.