As a learning organization, you learn from every member interaction and act on these insights to drive member retention and engagement.
One of the primary goals of any membership organization is to engage members at every possible touchpoint.
Some do a good job of this, but many can't compile and analyze the data from these interactions.
By harnessing this data, you can become a learning organization.
A “learning organization” is a simple but incredibly powerful concept for associations, unions, and non-profits. It means your organization learns from every interaction with your members. You then use these insights to better meet members' needs and stay ahead of the curve. Which then helps you maintain high engagement and retention rates.
A learning organization captures and analyzes data from every member interaction. By acting on these insights, you can enhance engagement, personalize experiences, and improve overall organizational performance.
Every interaction is a learning opportunity:
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Digital Transformation means successfully adopting cloud-based business systems, CRM, websites, and learning systems across your entire organization. It's not just getting some new technology. You need to integrate this tech throughout your organization to streamline operations and offer more value to your membership.
Digital Transformation breaks down barriers between departments and allows you to create a more personalized experience for members.
Tip: Create a diverse innovation team. This group will review your organization from top to bottom. It should include a varied group of representatives from each department.
A Single Source of Truth brings all member data into one place that you can access at any time, from anywhere.
To become a learning organization, consolidate all your data into a centralized, cloud-based system. This Single Source of Truth (SSoT) provides a 360°, real-time view of all interactions. You'll enable better decision-making and personalized experiences for your membership.
Learn how to create a Single Source of Truth with our whitepaper, "It's Not You, It's Your Data Silos". This educational guide highlights how a single data source is the key to trusting your data. Plus, the 6 ways data silos are frustrating your members right now.
This educational guide highlights how a single data source is the key to trusting your data. Plus, the 6 ways data silos are frustrating your members right now.
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The right member management management platform should offer the embedded functionality you need. An effective platform can manage events, professional education, advertising, product sales, marketing and communications, workflow automation, and more.
But it should also integrate with the latest applications to support your specialized needs.
Look for a membership management platform with:
Your members are consumers and they want to feel you value and understand them. Use your data to enhance every part of the member journey.
One of the best ways to achieve this is through your online presence. This includes websites, member portals, mobile apps, event microsites, and more.
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Now it's time to put it all together. When your membership management platform is your Single Source of Truth, you can:
Becoming a learning organization allows you to measure success easily and confidently.
An increase in new members indicates effective engagement strategies.
Higher participation in events and feedback activities signals a more inviting environment.
Improved retention reflects the success of personalized member experiences.
Predicting member needs can lead to increased advertising and sponsorship opportunities.
High renewal rates among new members show the effectiveness of your onboarding strategy.
Compare your results to other associations, non-profits, and unions in our yearly Membership Performance Benchmark Report.
By becoming a learning organization, you can deliver unmatched member value, drive growth, and ensure long-term success. Embrace this transformation and see the difference it can make for your members and your mission.
Only iMIS eliminates expensive layers of customizations with native CRM, AMS, CMS, and accounting functionality.
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