Associations, unions, and non-profits plan to adopt these technologies to boost engagement, streamline operations, and deliver exceptional member experiences.
Let’s explore the key takeaways and what they mean for your organization’s tech stack.
Data from the 2026 Membership Performance Benchmark Report. Percentages represent how many respondents indicated investment in that particular technology.
71% of survey respondents indicated they already have or will be investing in membership management software/CRM platforms in 2026.
It’s no surprise that this continues to top the list. These systems are the backbone of modern membership organizations. A strong platform streamlines data management, automates workflows, and enhances the overall member experience.
If your organization is considering a new association management platform, don’t miss our whitepaper, The Ultimate Guide to Association Software to learn how to enhance your tech stack.
Coming in at #2, 42% of respondents have or plan to invest in events/conference technology this year. Events, including conferences and annual meetings, are a tried-and-true way to increase member engagement.
Learning Management Systems play a pivotal role in professional development and continuing education. Offering certifications, on-demand courses, and interactive learning opportunities, they help organizations deliver value to their members while fostering skill development.
You're constantly competing for your members’ attention and need to find the best, most efficient ways to break through the noise. Members are more likely to respond to content that resonates with their professional and/or personal interests, leading to increased app usage and participation in your association’s activities. Personalized content delivered through a community platform or mobile app demonstrates you understand their needs, and it fosters a sense of deep connection they can’t get elsewhere.
Want to increase revenue while engaging your members? Check out The Ultimate Guide to Mobile Engagement by Clowder to learn how you can improve the member experience through a dedicated mobile app.
While membership management, events software, LMS platforms, and community software took the spotlight, other tools are also making waves. These include:
These tech investments signal a strong focus on enhancing digital engagement, streamlining processes, and delivering value-driven member experiences. As your organization evaluates its tech stack, consider how these tools can help achieve your strategic goals and stay ahead in a competitive landscape.
By staying informed about the latest trends and making strategic investments, you can position your association, union, or non-profit for long-term success. For more insights on improving performance, be sure to dive into the full 2026 Membership Performance Benchmark Report.